Mindful Spirits for
Modern Lives

For those who choose clarity over chaos.

Premium 0.0% drinks crafted for people who expect taste, elegance, and health to coexist. ALT Society introduces a new standard for modern social culture across Dubai and the Middle East.

"Stand out by what you leave out."

A New Ritual of
Refinement

Born in Dubai, ALT Society is shaping a new drinking culture for a region that values wellness, performance, and world-class experiences.

Our collection brings the craft of global distilling to mindful drinkers who want refined flavors without the compromise. For bars, hotels, clubs, and lounges, we offer a curated portfolio of exceptional 0.0% spirits designed to elevate menus and expand margins.

Whether celebrating, networking, or unwinding, ALT Society lets your guests raise their glass with intention and wake up with clarity.

Editorial product/serve

Why We Exist

Style of Choice

For guests who treat not drinking as a statement of taste. ALT Society turns self-control into style refined, modern, effortless.

For venues: a growing segment seeking premium alternatives.

Style of Choice
Health Meets Celebration
Health Meets Celebration

Enjoy the night and still own the morning. Our drinks match the rhythm of people who train, build, and perform.

For venues: the fastest-growing category in global beverage programs.

The Elevated Experience

Botanical distillation. Barrel-aged depth. Complexity crafted for five-star bars.

For mixologists: new flavor profiles and signature menu opportunities.

Elevated Experience
Built for the Middle East
Built for the Middle East

Curated for a region that values hospitality, balance, and exceptional taste. From private lounges to wellness resorts—mindful indulgence, made local.

For partners: a portfolio tailored to cultural and regulatory realities.

Brands & Partners

Global Brands, Local Presence

ALT Society partners with leading 0.0% distilleries from Europe, Australia, and the US bringing award-winning craft spirits to Dubai and the GCC.

For hotels, lounges, wellness spaces, and premium bars, we offer reliable supply, curated storytelling, and a seamless route to modern non-alcoholic menus.

  • 🌍
    International Selection A refined portfolio from world-class distillers.
  • 🏨
    Venue Partnerships Exclusive access for premium hotels, lounges, and mixology programs.
  • Brand Storytelling Menu support, staff training, tasting sessions, and launch activations.

Projected launch Q1 2026 · 20+ partner venues targeted

Lyre’s
Pentire
CleanCo
Gnista
ISH
Strykk
Global sourcing routes

What We Offer

🍸
Menu Integration

Signature serves, menu copy, and bartender training.

🚚
Reliable Supply

Local stock, weekly delivery, compliant logistics across Dubai & GCC.

🏅
Premium Portfolio

Award-winning 0.0% spirits sourced globally.

Let’s Raise the Bar — Without Raising a Glass

Looking to stock, import, or collaborate? ALT Society partners with forward-thinking venues and global distilleries redefining what it means to drink.